Zest-O Corporation was established as a privately owned family corporation in May 1981 to engage in the manufacture and distribution of food products in the Philippines. Established as SEMEXCO MARKETING CORPORATION, the company adopted the name of its flagship brand in 1980, taking pride in the phenomenal success of Zest-O the No. 1 juice drink in the Philippines.
It started operation with the clear vision to be the leading beverage Filipino company competing with multinational companies. It has always kept with the ideals of providing quality at a reasonable price to its clients.
The company pioneered the first ready-to-drink in flexible foil pouch (Doy Pack System). With its flair for innovation, Zest-O juice drinks won the consumer’s patronage and wide acceptance. Over the past 35 years, Zest-O has earned itself a place in the Filipino culture.
Aside from Zest-O Juice Drink, the company also markets Sunglo Juice Drinks in the innovative “sexy pouch” and Big 250 fruit drinks. Its acquisition of Plus Juice Drinks solidified the market leadership of Zest-O Corporation to 80% of the total market of ready to drink juices.
Guided by the company’s philosophy of producing quality products at an affordable price and making it available to the most number of consumers, the company has successfully diversified into other products. With its vision in mind, Zest-O Corporation has ventured in different product categories over the years. Luckily, it has successfully entered each product segment both in terms of sales volume and patronage.
Venturing in the instant noodles segment with the QUICKCHOW, QUICKIE and TEKKI YAKIUDON, it captured a significant share of the market in which it is No. 1 in the Visayas and Mindanao regions and holding the third in the greater Manila Area. It also introduced unique products, such as instant rice noodles.
It has also ventured in the carbonated drinks and iced tea market including ONE ICED TEA and FRUITSODAS: Calamansi (Philippine Lemon), Dalandan (Philippine Orange) and Pomelo (Grapefruit), producing standard classics comparable to the leading brands at the same time new age drinks using indigenous raw materials. The company has positioned itself in the highly competitive softdrinks market using aluminum cans and PET bottles ( non-returnable plastic ) under the brand name ZEST-O COLA, ROOTBEER,TWIST and SQUIZ.
Other products being marketed in Zest-O Corporation includes fruit juice powder concentrate, lemon and green teas, canned nectar drinks and tropical purees such as Mango, Pineapple and Soursop.
Zest-O Corporation handles directly nationwide distribution of its products with its 13 branches nationwide, strategically located all over the country and with almost 1,000 employees. It also maintains a strong Sales force divided into Booking, Ex-truck and Wet Market. Its client base is in the thousands, directly servicing 80-90% of the total number of outlets nationwide. At present, the company operates five manufacturing plants located in Novaliches, Bulacan, Canlubang, Cebu and Cagayan de Oro.
The next 10 years is a big challenge for Zest-O Corporation to keep up with the changing market environment to compete in the global economy. The company is preparing not only for the local market but also making itself competitive internationally.